Naturally integrated products, logos and audio cues
are particularly important elements to land your brand.
For best results, remember these four simple rules:
Brand
Introduce
Reinforce
Dierentiate
Mention
The rule: Introduce your
product or brand in the
first five seconds.
The reason: Integrating your
brand or product early helps
orient the viewer and enables
more fluid processing, which
helps increase engagement.
3
The rule: Let your objective
determine the most effective
logo placement for your ad.
The reason: For Ad Recall,
integrate your logo into the
story or feature it on the product
itself.
4
For Consideration,
integrate it as a super, text
overlay, or persistent watermark.
4
The rule: Show visuals and
colors unique to your brand.
The reason: Brand assets
– such as emblems, logos,
spokespeople, characters,
taglines, colors, and jingles –
are powerful drivers of brand
associations and competitor
differentiation.
3
The rule: If people appear
in your video, have them
mention your brand.
The reason: Audio mentions
of your brand by people on
screen are associated with
better results for Ad Recall
and Consideration than audio
mentions by voiceover.
4
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